What Is Broken Link Building?

Broken link building is a link acquisition tactic where you find dead links on other websites, then reach out to the site owner suggesting your own working content as a replacement.

Example

Finding a popular resource page that links to a now-deleted guide on email marketing, then emailing the site owner to suggest your own comprehensive, still-live guide as a replacement link.

Why it matters

Broken link building offers genuine value to the site owner by fixing a dead link on their page, making it an easier pitch than a cold outreach request for a brand-new link, and it often has a higher acceptance rate as a result.