Pricing

Two packages. Real numbers.

No "contact us for pricing." No discovery call before you are allowed to know the cost. The figures are on this page because hiding them is the first small lie an agency tells you.

Free, and no call required

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Brand terms are what makes this useful. Everything below is calculated on non-branded queries only, because branded clicks flatter every report ever written.
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Step 01

Tell us what you actually want. We will tell you what to buy.

Different goals need different work. Picking one changes the recommendation below, including the times we recommend the cheaper thing.

What are you trying to achieve?

Loading recommendation.

Package 01 Recommended

Signal

Content led. Built for being cited by AI answer engines and by humans who are still deciding.

$4,000 / month

per month · month to month · no lock-in

What that buys, itemised

Content production, 50,000 words $1,000

Strategy, direction and reporting $3,000

Content
50,000 words a month, published at the rate below. No per-article markup.
Entity and topic map for your category, so the pages compound instead of competing.
Rewrites of existing pages that are close to earning citations.
AI visibility
50 tracked prompts across ChatGPT, AI Overviews, Perplexity and Gemini.
Share-of-answer reporting. Who gets cited for your money questions, and why it is not you.
Structured-data and content-format specs, written for your developers to implement.
Working with us
Monthly one-page report that opens with what did not work.
Direct line to the person doing the work. No account manager relay.

Start with Signal

Package 02 Recommended

Compound

SEO and content as one programme. For companies that want organic to become the channel, not a side bet.

$7,500 / month

per month · month to month · no lock-in

What that buys, itemised

Content production, 100,000 words $2,000

SEO, strategy, direction and reporting $5,500

Everything in Signal, plus
100,000 words a month at the same published rate.
SEO
Full keyword and intent architecture, filtered for commercial intent before anything gets written.
Internal linking architecture, specified page by page.
Cannibalisation and index-bloat diagnosis, with the fix list handed to your developers.
Competitor SERP monitoring on the queries that actually carry revenue.
Working with us
Fortnightly working session. Not a status call, a working session.
Forecasts as ranges with the downside case written down.

Start with Compound

Module · Added when your goal is lead growth

Conversion

Bolts onto either package. Traffic that does not convert is a cost, not an asset.

+$3,000 / month

per month · bolts onto either package

Conversion audit of every page that touches money.
Two structured experiments a month, with the hypothesis written before the result.
Landing page copy and wireframes. Your developers build them.
Form, funnel and event tracking specified so the numbers can be trusted.
An experiment log that records the losses as plainly as the wins.

Your monthly investment

$0/ month

Get the free verdict first

The rate we publish

$1,000per 50,000 words

That is $0.02 a word. Additional volume at the same rate, with no markup.

Now the part other agencies will not put in writing.

At two cents a word, a human is not typing every word. AI does the drafting. People do the thinking, the direction, the editing and the fact-checking, and nothing publishes without a person who understands the subject going through it.

We could hide that and charge you fifteen cents a word for the same process. That is the going rate for pretending. Instead we publish the real cost, because the writing is not where your money should go.

You are paying us to know which 50,000 words are worth writing. That part is expensive, and it is the part that moves revenue.

Not line items

Some things we just do, and the invoice does not change.

Traffic-drop forensics. Migration checks. Cannibalisation diagnosis. Index-bloat cleanup lists. Core update analysis.

These are not packaged, priced or upsold. If your project needs one, we do it, and it costs you nothing extra. Agencies that itemise this kind of work have an obvious incentive to keep finding more of it.

All prices in US dollars. Month to month, thirty days notice, no minimum term. Everything we build stays yours when you leave.

Not Included

What we do not sell, at any price.

Most agencies bury this. It is the part that decides whether we are a fit.

Technical implementation

We do not touch your codebase, your server or your CMS build. We diagnose, we write the spec, your developers ship it. If you have no developers, tell us before we start.

Web development or design builds

We give you copy, wireframes and structure. We do not build the pages. Anyone selling you SEO and the build is charging you twice for one opinion.

Paid media

We will happily tell you when paid is the better use of this budget. We will not take a percentage of it.

Guaranteed rankings or traffic

Nobody can sell you a position. Anyone who does is selling the pitch, not the outcome.

Digital PR or link building

We do not sell it in any form. Not outreach, not placements, not link buying. If links are genuinely what you need, we will tell you and point you at someone who does it properly.

A cheaper tier

There is no starter package. Below this budget we cannot do work that beats what you would get by hiring one good person in-house. We will tell you that instead.

The Comparison

We are not the cheapest. Here is what the cheaper options cost you.

Compare on the terms, not the invoice. The invoice is the least interesting column.

What you are comparing	The Blunt Agency	Typical retainer agency	Large network agency	Cheap package or freelancer
Monthly cost	$4,000 to $10,500	$3,000 to $8,000	$15,000 to $50,000	$500 to $2,000
Contract	Month to month. Thirty days notice.	Six to twelve months, commonly with a lock-in clause.	Twelve months and up, often with annual uplift built in.	Month to month, because there is little to hold on to.
Who does the work	The people you met. You have their number.	Senior team pitches, junior team delivers.	A pod you rarely meet, behind an account director.	One person, often subcontracting the writing.
Reporting opens with	What did not work, and what we are changing.	Whichever metric moved up this month.	A deck. Frequently a long one.	A rankings screenshot.
Forecasts	A range, the assumptions, and what would make us wrong.	A confident single number in the proposal.	A modelled curve nobody revisits at month nine.	Whatever wins the deal.
When it is not working	We tell you, and we will end it ourselves if it stops paying for itself.	The scope grows and the conversation moves to next quarter.	A new strategy deck and a reshuffled pod.	Replies get slower.
Content included	Included, at a published $0.02 a word. Rate is on this page.	Billed per article on top of the retainer, commonly $0.15 to $0.50 a word.	A separate content division with a separate invoice.	Volume over intent, and rarely edited by anyone.
How AI use is disclosed	Stated on the pricing page, with the rate that proves it.	Rarely mentioned, while the per-word price implies otherwise.	A policy document exists somewhere.	Not disclosed, and usually the whole product.
What you keep on exit	Everything. Accounts, docs, content, and a written handover.	Usually everything, after a chase.	Depends what the master services agreement says.	Whatever is still in your own logins.

These are typical market ranges and typical behaviours across the category, based on what we have seen from the inside. They are not quotes from, or claims about, any named agency. Get real quotes and compare them against this table line by line. If a competitor beats us on a row, that is worth knowing before you sign anything, including with us.

The Awkward Questions

Answered here, so you do not have to ask them on a call.

Why are you this expensive when you have no case studies?

Fair question, and the honest answer is that the price is not a reflection of our track record. It is what this work costs to do properly with senior people and without volume-filling the retainer.

We could charge less by putting juniors on it. Then you would be paying for the thing we built this agency to stop doing. If the lack of case studies is a dealbreaker, it should be, and you should wait.

Can I get a cheaper version?

No. Below $4,000 a month we cannot beat what you would get by hiring one good person in-house, so we would be selling you something worse than the alternative and taking a margin on it.

If that is where you are, say so in the first email. We will tell you what to hire for.

What happens if it does not work?

You will hear it from us before you work it out yourself. The monthly report opens with what underperformed, and if the engagement stops paying for itself we will say so and end it.

There is no notice period to trap you and no clawback. Thirty days and you are out with everything we built.

Why is technical SEO not included?

We diagnose technical problems and we write the fix as a spec. We do not implement it. Your developers know your stack, your release process and your risk tolerance better than we ever will.

Agencies that sell the diagnosis and the fix have an obvious incentive to find a lot of fixes. We would rather not have that incentive at all.

At two cents a word, is a human writing this?

Not every word, no, and we are not going to pretend otherwise. AI does the drafting. People do the research, the structure, the direction, the editing and the fact-checking, and nothing goes live without someone who understands the subject reading it properly.

Most agencies run a near-identical process and charge fifteen to fifty cents a word for it. We publish the real rate instead. If you want a hand-crafted thought-leadership piece with an author byline and original interviews, that is a different service and we are not it.

Judge the output, not the process. Ask us for samples before you sign anything.

Why will you not do link building?

Because we are not good enough at it to charge you for it, and because most of what is sold as digital PR is a rented placement that stops working the moment you stop paying.

If your problem is genuinely authority, say so early. We will tell you plainly that we are the wrong agency and point you at someone who does it properly.

Do I have to pay for the audit?

No. The verdict is free and it always will be. You get a written answer on what is actually wrong and whether we are the right people to fix it.

A meaningful share of those verdicts end in "not us, and here is why." That is the point of doing it before any money changes hands.

How long before this works?

Content and AI visibility usually show movement in eight to sixteen weeks. Competitive organic positions take longer, often two to three quarters, and sometimes they never arrive because the market is harder than it looked.

We will give you a range and the assumptions behind it for your specific situation. We will not give you a single confident number, because nobody honest can.

Step 02

Get the verdict before you spend a dollar.

Send your domain, your goal, and what you have already tried. You get a written answer on what is actually wrong and which package, if any, is the right one.

Email us Compare us again

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