The Blunt Brief · Waitlist open · Not launched yet

Your writers are guessing. The five pages beating them are public. Read them first.

$1.50 reads the five pages already ranking, in full, and turns them into a brief your writer can open and start from. The same brief inside a retainer runs $125 and up.

Per brief: $1.500
A hundred a month: $150.00
Costs us to produce: $0.09
Sales calls required: None

Join the waitlist See what it costs to make

Who this is for

You already have a team. We are not pitching you a retainer.

This is for teams who already write. It does not write for you and it will not pretend to. It does the part nobody has time for: opening every page that already ranks, reading all of it, and working out what they all cover and what none of them do.

Built for

In house content teams with writers already on payroll
Agencies who want their juniors briefing at director standard
Anyone briefing more than ten pieces a month by hand
Teams who already know their topics and need the groundwork done

Not built for

Anyone looking for AI to write the article itself
Teams with no writer to hand the brief to
People who want a keyword list rather than a brief
Anyone expecting it to decide what is worth writing

If you have people in house, hiring an agency to write these is paying twice. So we are not selling you the service. We are selling you the machine your own team runs, at what it costs to run plus five percent.

If you would rather have a second opinion on top of it, hire us as a consultant to your team, not as a replacement for it. That is a separate conversation and it starts at hello@thebluntagency.com.

How one runs

One keyword in. Five pages read. One brief out.

01 You type the topic and the keyword Nothing else. It does not need your analytics, your site or your login.
02 The live search result gets pulled Top 100, current, not a cached index from last month.
03 The top five get read in full The whole page, rendered. Not the meta description, not the first paragraph.
04 The brief gets written against them What all five cover becomes table stakes. What none cover becomes your angle.

It takes about ninety seconds. Your writer opens the result and starts, instead of opening ten tabs and starting in an hour.

What comes out

A brief, not a keyword dump.

Tables your writer can work from and you can hand to a client without editing it first.

brief · how to run a technical seo audit

Verdict Whether this is worth writing, and what has to be true to rank

Title and meta options Three titles under 60 characters, one description under 155

What the winners all do The sections most of the five carry. Table stakes.

What none of them do The gap, with the evidence that it is a gap

The outline Every H2 and H3 in order, with a word target and a reason

Questions to answer Pulled from People Also Ask and the live result

Entities and terms What the topic requires, drawn from the pages themselves

Internal links to plan What kind of page each link should point at

How we know it worked The metric, the check date, and the number that means it failed

The price

$1.50 a brief. Here is everything behind that number.

Two numbers matter and both are on this page. What it costs us to produce one, and what the same work costs you when you buy it as a retainer. We sit between them and we are not going to be coy about where.

Bought as a retainer $400–313 A $2,500 to $8,000 a month programme typically ships 8 to 20 briefs. That is the effective rate per document.

You pay us $1.50 Flat, per document, however many you run. No seats, no minimum, no annual commitment.

Costs us to produce $0.09 The real API bill for one run, itemised below. Nobody else in this market publishes this line.

So what is the $0.09 to $1.50 for?

Not the software. Software that reads five pages is a weekend of work and you should not pay a premium for it.

You are paying for the judgement encoded in what comes back, and for what it replaces. The prompts, the structure, the rules about what counts as a gap and what is table stakes, and the things it refuses to say because they are not supported by what it read. That took years of doing this work badly first, and it is the difference between output you can hand to a writer and output somebody has to check line by line.

The honest test is the one above. If the same deliverable costs $400 inside a retainer and $1.50 here, the price is not the argument. The output is. If it is not good enough, do not buy it, and tell us why.

What one run actually costs us

Cost of producing one document
What happens	What it costs us
Live search result, top 100	$0.0030
Five ranking pages, read in full	$0.0100
Coverage gap check	$0.0020
Model reads roughly 20,000 words and writes the brief	$0.0750
Production cost	$0.0900
Everything else, which is our margin	$1.4100
You pay	$1.50

How many a month

25 50 100 250 500 1,000

You pay a month $37.50 25 briefs at $1.50 each

The same volume on a retainer $10,000–7,813 At the effective per document rate above

Stays in your budget $9,963+ Against the cheapest end of that range, every month

25 briefs a month costs you $37.50 here, against $10,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You pay a month $75.00 50 briefs at $1.50 each

The same volume on a retainer $20,000–15,625 At the effective per document rate above

Stays in your budget $19,925+ Against the cheapest end of that range, every month

50 briefs a month costs you $75.00 here, against $20,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You pay a month $150.00 100 briefs at $1.50 each

The same volume on a retainer $40,000–31,250 At the effective per document rate above

Stays in your budget $39,850+ Against the cheapest end of that range, every month

100 briefs a month costs you $150.00 here, against $40,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You pay a month $375.00 250 briefs at $1.50 each

The same volume on a retainer $100,000–78,125 At the effective per document rate above

Stays in your budget $99,625+ Against the cheapest end of that range, every month

250 briefs a month costs you $375.00 here, against $100,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You pay a month $750.00 500 briefs at $1.50 each

The same volume on a retainer $200,000–156,250 At the effective per document rate above

Stays in your budget $199,250+ Against the cheapest end of that range, every month

500 briefs a month costs you $750.00 here, against $200,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You pay a month $1,500.00 1,000 briefs at $1.50 each

The same volume on a retainer $400,000–312,500 At the effective per document rate above

Stays in your budget $398,500+ Against the cheapest end of that range, every month

1,000 briefs a month costs you $1,500.00 here, against $400,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.

You are billed for documents produced. A month where your team produces nothing costs nothing, which is the part a retainer can never offer you.

The retainer range is what we have quoted and what we have been quoted for a content programme covering research, briefing and optimisation recommendations. No competitor is named here and we have not audited anyone's invoice, so it is presented as a range rather than a number we cannot stand behind.

The Waitlist

One field. No demo call.

You get one email when it opens, and one more if it never does. That is the entire sequence.

We store the address and nothing else. No tracking pixel on this page, no third party analytics on this form.

Working the other end of the job? The Blunt Rewrite takes a page that already exists and says what to change.

Before you ask

The questions we would ask.

Does it write the article?

No. It reads and it briefs. Your writer writes. If you wanted the article generated you are on the wrong page and probably the wrong site.

Why is it this much cheaper than an agency?

Because you are not paying for the account manager, the status call, the deck, or the hours somebody spent reading those five pages by hand. You already employ the people who use this. We publish our production cost so you can see exactly what you are and are not paying for.

What if I only need six a month?

Then you pay for six. There is no minimum and no annual commitment.

Do you see our keywords?

We see what you run through it, because it runs on our keys. We do not sell it, share it or train anything on it.

Can we get help interpreting the output?

Yes, as a consultant to your team rather than a retainer replacing it. Email us and we will scope it honestly.

When does it open?

When it is genuinely ready for people who are not us. You get one email when that happens, and one if it never does.