The monthly report you should have been sent.
Declines first. Branded separated from non-branded. Section by section. Compared to last year, not just last month. Then check it against the report you actually received.
Only complete months are listed, because a partial month makes every comparison meaningless.
Not ready to connect? Run it on sample data instead.
Read-only access. Three requests, straight from your browser to Google.
Two people should run this, for opposite reasons.
It is the same report either way. That is the point of it.
✓ If you do SEO
- Generate it for a client in ninety seconds, free, with no tool subscription.
- Print it, or copy it as text and paste it into whatever you already send.
- Lead with declines on purpose. Clients trust the person who raised the problem first.
- Yes, this helps agencies who compete with us. We are aware.
? If you pay for SEO
- Run it on your own property. It takes a minute and needs nothing from your agency.
- Then open the report you were sent for the same month and compare them.
- The checklist at the bottom scores what was left out.
- Anything missing was a choice. A free tool found it in ninety seconds.
A fair warning to the second reader: A missing section is not automatically dishonesty. Some of it is habit, some is a template nobody has revisited in three years. What matters is what happens when you ask for it. If the answer arrives next month without a fuss, that is a good agency with a bad template.
Take the report. There is nothing to buy on this page.
Print it, send it to your client, or hand it to the agency you already pay. We would rather the reporting in this industry got better than get a lead out of it.
No email captured · Nothing stored · No follow-up unless you start it