The page is already written. It is losing to five you have never read. Fix that one first.
$1.50 reads your page and the five beating it, then tells you which heading to keep, which to sharpen, which to cut, and what a rewrite must not break. A retainer charges $125 and up for the same document.
- Per rewrite plan
- $1.500
- A hundred a month
- $150.00
- Costs us to produce
- $0.10
- Sales calls required
- None
You already have a team. We are not pitching you a retainer.
Most teams have more pages that should rank than pages worth writing. This works the back catalogue: it takes a URL that already exists, compares it heading by heading against what is beating it, and returns a plan somebody can action this week.
Built for
- Teams sitting on a back catalogue that used to rank
- Anyone with more pages than writers
- Editors who need to justify a rewrite before scheduling one
- Teams whose traffic fell and who need to know what to touch
Not built for
- Anyone wanting the rewrite done for them
- Sites with fewer than a dozen pages
- People who want a technical audit, which is a different job
- Anyone hoping it will fix a page nobody should have published
If you have people in house, hiring an agency to write these is paying twice. So we are not selling you the service. We are selling you the machine your own team runs, at what it costs to run plus five percent.
If you would rather have a second opinion on top of it, hire us as a consultant to your team, not as a replacement for it. That is a separate conversation and it starts at hello@thebluntagency.com.
One URL in. A heading by heading plan out.
- 01 You give it a URL and the keyword Any live URL. It does not need to be a site you own.
- 02 Your page gets read in full Every heading it currently has, in the order it has them.
- 03 The pages beating you get read too The same depth, so the comparison is like for like.
- 04 Every heading gets a decision Keep, sharpen or cut, plus what to add and where it goes.
It reads live, so it works on a competitor page as easily as your own. Useful before you pitch a rewrite to a client who has not signed yet.
A decision on every heading you already have.
Not a list of suggestions. A row per heading with an action against it, and an explicit list of what a rewrite must not break.
$1.50 a rewrite plan. Here is everything behind that number.
Two numbers matter and both are on this page. What it costs us to produce one, and what the same work costs you when you buy it as a retainer. We sit between them and we are not going to be coy about where.
So what is the $0.10 to $1.50 for?
Not the software. Software that reads five pages is a weekend of work and you should not pay a premium for it.
You are paying for the judgement encoded in what comes back, and for what it replaces. The prompts, the structure, the rules about what counts as a gap and what is table stakes, and the things it refuses to say because they are not supported by what it read. That took years of doing this work badly first, and it is the difference between output you can hand to a writer and output somebody has to check line by line.
The honest test is the one above. If the same deliverable costs $400 inside a retainer and $1.50 here, the price is not the argument. The output is. If it is not good enough, do not buy it, and tell us why.
What one run actually costs us
| What happens | What it costs us |
|---|---|
| Live search result, top 100 | $0.0030 |
| Your page, read in full | $0.0020 |
| Five pages beating you, read in full | $0.0100 |
| Coverage gap check | $0.0020 |
| Model reads roughly 25,000 words and writes the plan | $0.0830 |
| Production cost | $0.1000 |
| Everything else, which is our margin | $1.4000 |
| You pay | $1.50 |
25 rewrite plans a month costs you $37.50 here, against $10,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
50 rewrite plans a month costs you $75.00 here, against $20,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
100 rewrite plans a month costs you $150.00 here, against $40,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
250 rewrite plans a month costs you $375.00 here, against $100,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
500 rewrite plans a month costs you $750.00 here, against $200,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
1,000 rewrite plans a month costs you $1,500.00 here, against $400,000 and up bought as a retainer. Your team still decides what to write and still writes it. This does the reading and the structure.
You are billed for documents produced. A month where your team produces nothing costs nothing, which is the part a retainer can never offer you.
The retainer range is what we have quoted and what we have been quoted for a content programme covering research, briefing and optimisation recommendations. No competitor is named here and we have not audited anyone's invoice, so it is presented as a range rather than a number we cannot stand behind.
One field. No demo call.
You get one email when it opens, and one more if it never does. That is the entire sequence.
We store the address and nothing else. No tracking pixel on this page, no third party analytics on this form.
Working the other end of the job? The Blunt Brief takes a page that already exists and says what to change.
The questions we would ask.
Does it edit the page?
No. It returns the plan. Your team makes the edits, because your team knows what the page is allowed to say.
Can I run it on a competitor URL?
Yes. It reads live and needs no access, which makes it useful in a pitch as well as in delivery.
How is this different from the brief tool?
That one is for pages that do not exist yet. This one is for pages that do. Same reading, different question.
Why publish what it costs you to run?
Because the gap between that and $1.50 is the honest question, and a company built on not hiding numbers has to answer it in public. You are paying for the judgement in the output and for what it replaces, not for the API calls.
What if the honest answer is do nothing?
Then it says so. A plan that recommends work on a page that does not need it is how agencies burn budget.
When does it open?
When it is ready. One email when that happens, one if it never does.