Agencies blame AI Overviews for drops they caused. We will tell you the real reason. If SEO is not your problem, we will say so before you pay us.
Built for teams who already have people. We are not selling you our hours, we are selling you what our hours run on.
Every keyword, checked live, with your competitors on the same call.
Most trackers charge you per keyword and then charge you again to watch a rival. This does not. You see your position, theirs, and what moved since the last check.
It reads the five pages already beating you. In full. Then it briefs.
Your writers are guessing at what the winning pages contain. Those pages are public. This opens all five, reads every word, and returns what they all cover and what none of them do.
A decision on every heading the page already has.
Not a list of suggestions somebody has to interpret. Keep, sharpen or cut against each heading, what to add and where, and an explicit list of what a rewrite must not break.
We are new, so we have no results to show you. We have the reason we exist instead.
I watched agencies blame AI Overviews for traffic drops that had nothing to do with AI Overviews.
So We find the real cause and name it. Even when it is something we did.
It is the perfect excuse. External, fashionable, impossible for a client to argue with.
Meanwhile the real cause sits untouched for two quarters. A botched migration. Thin pages eating each other. An internal linking change nobody wrote down.
I always got pissed at agencies working to grow their own business rather than the client's.
So We would rather lose a retainer than keep one that only works for us.
It is rarely anything as clean as dishonesty. It is a hundred small decisions that happen to favour the agency.
Scope that grows. Deliverables that fill hours. A recommendation that happens to need another retainer. Each one defensible on its own, and together they stop being about you.
Pitches get won on projections nobody believes. A few hundred percent growth, on a deadline, delivered with a straight face.
So You get a range and the assumptions. It will look boring next to a hockey stick. Good.
The people presenting those numbers usually do not believe them either.
They use them because the honest forecast sitting beside them looks timid. That is the disease. Honest forecasting loses pitches and saves budgets.
I watched an agency build a story to close the deal, not the story the data supported.
So We tell the story the numbers tell. Sometimes duller. Always decidable.
Storytelling is not the enemy. Storytelling detached from the truth is.
A narrative built to close is a narrative you defend long after the data stops supporting it.
Straight with you: Nobody has heard of us. No logo wall, no testimonials, no case studies, and we will not borrow anyone else's. Judge us on the thinking.
Not values on a wall. Terms of the relationship.
If your team caused the drop, we say so. If we caused it, we say so faster.
Flat is flat, and it goes on page one. No deck engineered to look busy.
Your money is our money. The day we stop earning it, staying is theft with extra steps.
No hockey sticks. Anyone promising a growth multiple on a deadline is selling the pitch.
Wrong stage, wrong channel, wrong problem for SEO? We end it and say where the money should go.
Nothing is managed around you. No decoding emails. No reading between lines.
Not testimonials. We do not have those yet.
We will tell you which of these you do not need.
Migration damage, cannibalisation, index bloat, core updates. Named with evidence, fixed by your developers.
Written by people who have run the campaigns they write about. Included in both packages, never an upsell.
Experiments with the hypothesis written before the result. Traffic that does not convert is a cost.
One thousand dollars per fifty thousand words. The rate is on the pricing page, not behind a call.
Exactly which of your terms are affected. And which of your drops are not.
One page. It opens with the bad news, because that is the part you can still fix.
Read the right column. It is the more useful one.
We look at the numbers before the brief. The brief is usually a symptom.
One page. What is wrong, what it takes to fix, and whether you should hire us at all.
Small team, direct access, month to month. No narrative management.
Planned from day one. We hand over, or we end it ourselves.
We hate losing our own money. That does not switch off because the money is now ours. Stop being the best use of your budget, and we should go.
Thirty days notice. No clawback, no minimum term.
Every account and document stays yours. We hand over, we do not hold hostage.
If it has become baggage, we say so first. Including when you had not noticed.
Where the next dollar should go. Even when it is not to us.
"An agency that cannot afford to lose you will never tell you the truth. We built this one so we can afford it."The Blunt Agency / Operating principle #1
Your domain, what happened, what you have been told. You get a straight answer. Including the one where we cannot help.
Replies within two working days · No drip, no follow-up bot