What Is a SERP Feature?

A SERP feature is any special result format on a search results page that isn’t a standard blue-link organic listing, such as a featured snippet, image pack, or local map results.

Example

Searching “pizza near me” typically triggers a local map pack SERP feature showing nearby restaurants with ratings and hours, pushing standard organic listings further down the page.

Why it matters

SERP features can significantly change how much organic traffic is available for a given keyword, since features like featured snippets or ad blocks push regular listings down or capture clicks before a searcher ever reaches them.