What Is the Local Pack?

The local pack is a group of three business listings, shown with a map, that appears near the top of Google’s results for searches with local intent.

Example

Searching “coffee shop” while in a specific city typically displays a local pack showing three nearby coffee shops with ratings, distance, and a small map, positioned above the standard organic results.

Why it matters

Appearing in the local pack captures significant visibility and clicks for local businesses, since it sits prominently above organic results and is often the first thing searchers see and interact with.