What Is Goal Tracking?

Goal tracking is setting up an analytics platform to measure when visitors complete specific desired actions on a website, like a purchase, sign-up, or download.

Example

An e-commerce site might set up goal tracking to fire an event every time someone reaches an order confirmation page, letting the team see exactly how many purchases came from each traffic source.

Why it matters

Without goal tracking configured, analytics only shows traffic and behavior, not whether that traffic actually achieves business outcomes, making it hard to judge which channels or content are genuinely valuable versus just popular.