What Is Digital PR?

Digital PR is an SEO tactic that combines traditional public relations with link building, earning coverage and backlinks from journalists and publishers through newsworthy stories, data, or campaigns.

Example

A company might survey 2,000 people about remote work habits, package the findings into a shareable report, and pitch it to journalists covering workplace trends, earning links from multiple news sites that cite the data.

Why it matters

Digital PR tends to earn links from high-authority news and media sites that are difficult to acquire through outreach alone, since the coverage is driven by a story’s news value rather than a direct link request.