What Is an LLM Citation?

An LLM citation is a reference or mention that a large language model, like an AI chatbot, includes when answering a question by drawing on a specific website’s content.

Example

If someone asks an AI assistant for the best project management software and it names a specific tool while linking to or referencing a particular review site, that review site has earned an LLM citation.

Why it matters

LLM citations represent a new form of visibility outside traditional search rankings, since being the source an AI model chooses to reference can influence buying decisions even without the user ever visiting the cited website.