What Is a Google Business Profile?

A Google Business Profile is a free business listing that appears in Google Search and Maps, showing details like hours, location, reviews, and photos.

Example

Searching a local restaurant’s name typically surfaces a panel on the right of Google’s results showing its address, opening hours, star rating, and customer photos, pulled directly from its Google Business Profile.

Why it matters

A complete, active, and accurate Google Business Profile is one of the most important ranking factors for local search visibility, especially for appearing in the map pack shown for local queries.