What Is a Content Audit?

A content audit is a systematic review of all the content on a website to evaluate its performance, accuracy, and relevance, typically to decide what to update, consolidate, or remove.

Example

A team might export every blog post’s traffic, rankings, and publish date into a spreadsheet, then flag pages with declining performance for a refresh and near-duplicate pages for consolidation.

Why it matters

Regular content audits help catch content decay, cannibalization, and thin content before they drag down a site’s overall performance, and they often reveal quick-win opportunities to update existing pages rather than only creating new ones.